I’ve been asked about my experience with WordAds quite a few times now and wanted to share with you, how advertisement on traveluxblog works and what you can earn with WordAds!
You might have already recognized that we’ve got a small ad in the bottom of all our articles (directly above the comments). This square ad should usually shows something travel related or anything related to your personal browsing history.
This ad is provided by WordAds, the ad program of WordPress. As a long-term client of WordPress, we decided to give WordAds a try. After nearly one year of usage, I wanted to share my experience with WordAds with you!
Ready for something absolutely depressing? Well, here you go! With nearly 30.000 hits in August 2016, we made exactly 5,69 US-Dollar. The income in the other months was not particularly better as you can see in this diagram:
Here’s how the stats looked during the same period (11/2015 was a little below 15.000 hits, 09/2016 a little below 30.000 hits):
Something else most readers might be interested in, is how quick the calculations of WordAds are. While they were slow in the beginning, things changed lately. To the worse. The WordAds numbers for August 2016 showed in early October 2016 and thus with a delay of more than 30 days. That’s really disappointing in my opinion.
What you might see on the diagrams I’ve posted above, the number of ad impressions and actual stats is not really identical. That’s because some users (approximately 40 percent) use ad blocker and thus don’t see any ads. Moreover, the numbers of WordAds seem to be rather random as you can observe in June 2016, where more than 25.000 page hits turned out into just 2.648 ad impressions. Weird enough, the earnings in this very month were actually the highest.
In theory, there are two more options for ads with WordAds. You can have both, a large banner on top of your page and a large on to the right. However, both options are not available for the theme we are using for traveluxblog. On the one hand, I don’t really want to change the layout of traveluxblog. On the other hand, I don’t want to “spam” you with ads. That’s while we just use the single ad in the bottom of our articles, which hopefully isn’t a problem for you!
If you think you’ll be earning tons of money with WordAds, you’re definitely wrong. Even if you got decent numbers as traveluxblog does, you’ll not earn more than a few US-Dollar a month. That’s even true if you have a highly specified focus group (e.g. travel) and readers with an above average income. I’d describe my experience with WordAds as rather average. Yet, it’s a nice idea to gain something without effort. Moreover, we on traveluxblog also earn something if you book through our affiliate links and sponsored content! That said, it’s nice to get at least something back for all the work we put into traveluxblog each day. So, thanks for your support be it through just checking out our page on a daily basis or actually booking through our affiliate links!